Development and management of single customer view
- Store Transactions
- Web Transactions
- Web events
- Customer updates
- Email Events
- Customer Services
- Data Management
- Plugin automated customer recognition, data analytics, and personalization campaign solutions across channels
- Integrated campaign management solutions that automate campaign management from A to Z
- Automated customer response management algorithms that identify the best online response channels and help is optimizing the Digital/Social marketing investment
Your Data Intelligence Engine
Pro-Vision Single Customer View – the most effective way to achieve the “360-degree view” of your customer across their online and offline worlds and to transform your business using truly relevant communications.
Pro-Vision collects and integrates all of your data from multiple online and offline data sources, matching and merging it to form a single, accurate record for each customer across all channels and touchpoints for improved data quality – all to power actionable insights to deliver your business transformation and true multichannel marketing campaigns.
Total Flexibiity with Pro-Vision SCV
- You choose the data sources to feed into Pro-Vision to create your SCV. It is designed to accept and process a variety of data sources, eg address, email, telephone, and demographic information, along with suppression information, transactional data and communication history from many systems such as your ESP, CRM, in-store and eCommerce and social media providers.
- At the same time as bringing all these data sources together, your Pro-Vision SCV matches and merges duplicate customer data, including enhancing it with additional third-party data to fill gaps in your records, broaden your insight and verify the data you already have.
- Pro-Vision can integrate with all systems, giving you total flexibility to improve the performance of all your marketing and operational execution.
Benefits of Pro-Vision SCV.
- Knowing more about your customer means you can target them better, satisfy their needs more accurately, increase loyalty and structure your organization to be truly customer-centric.
- More accurate customer segmentation, improved personalization strategies and relevant, engaging marketing campaigns.
- Greater insight into your customer’s online and offline behaviors meaning you can tailor your marketing communications more effectively.
- By removing duplicates and consolidating records, your Pro-Vision SCV gives a more accurate view of customer behavior, allowing you to make better business decisions supported by reliable data.
- Increased customer loyalty – Created by the more personalized experience and the improved customer service your Pro-Vision SCV drives.